7-Eleven x Joe FreshGoods

During her tenure at Intersport, Bre excelled in leading insights and strategy for key clients, notably spearheading the lifestyle and culture strategy for 7-Eleven. Collaborating closely with the then new 7-Eleven CMO, she played a pivotal role in developing lifestyle pillars and forging innovative partnerships to redefine the brand's identity. Bre's visionary approach culminated in the creation of the campaign and tagline "Brain Freeze season/szn," which artfully encapsulates the spirit of gaming, skateboarding, and streetwear culture—embodying the ethos of resilience, growth, and reward akin to enjoying a Slurpee.

This campaign stands as one of 7-Eleven's most successful endeavors to date, with Bre at the helm of the strategy that secured Joe Fresh Goods, an emerging designer at the time who now serves as the lead creative director for New Balance, as the face of the streetwear/apparel collaboration. The result was a triumphant pop-up takeover of 7-Eleven by Joe Fresh Goods, a sold-out capsule collection, and organic endorsements from heavyweights including Kawhi Leonard and Virgil Abloh.