Cannabella Lux x DenaLI Pride Box

Chicago drag queen and figure skater Denali Foxx, known for her appearance on season 13 of RuPaul's Drag Race, collaborated with Chicago cannabis - boutique Canna Bella Lux and LGBTQ+ collective Peach Presents to launch the Bella Box by Denali. This limited-edition box features cannabis-inspired self-care products, including The Denali pre-roll cones, a summer tank, a bath bomb, an exclusive lighter and rolling tray, all packaged in a custom box. A portion of the proceeds from the $60 box will support the South Side queer/trans organization Brave Space Alliance.

Black Thread played a pivotal role in identifying and negotiating talent partnerships for the campaign, incorporating the usage of NIL, and securing digital/social marketing deliverables. Additionally, we provided support in creative development, collaborating with Chicago creatives to authentically bring the Pride-themed campaign to life.

Our expertise extended to executing a PR strategy that garnered placements in top LGBTQ and cannabis publications, further amplifying the campaign's reach and impact.