NBPA X CHASE FREEDOM

As VP of Sport and Entertainment at JP Morgan Chase, Bre played a pivotal role in leading the firm’s relationship with the NBPA (National Basketball Players Association). She spearheaded the development of a groundbreaking content series called "Scoring Credit" for Chase Freedom, targeting a younger demographic and initiating the brand's venture into experiential events centered around cultural moments.

This innovative series consisted of three episodes and was recorded live during NBA All-Star Weekend in Salt Lake City. Featuring notable personalities such as Baron Davis, Walker Kessler, and Jordan Clarkson, the episodes provided an authentic connection point between basketball fans and Chase Freedom.