Peach x Tito’s Handmade Vodka

Peach's multi-year summer event series, in partnership with Tito's Handmade Vodka, was a multifaceted celebration of the LGBTQ+ community, characterized by innovative elements and inclusive storytelling. The series kicked off with launch videos featuring influential members of the community, setting the stage for what was to come.

Partnering with the award-winning Chicago bar, Violet Hour, known for its inventive and sophisticated cocktails, added an extra layer of prestige to the events. Each activation featured a unique venue with full design immersion, creating an immersive experience for attendees.

These parties were meticulously crafted to tell a story of unity and inclusivity, welcoming LGBTQ+ individuals and allies alike. Notably, the series garnered national attention (featured in Forbes), further solidifying its impact and significance within both the LGBTQ+ community and the broader cultural landscape.