RYTHM X NORTH HALSTED ALLIANCE X PEACH

Black Thread successfully negotiated and executed a premium sponsorship deal on behalf of the RYTHM cannabis for Chicago Market Days. Chicago Market Days is an annual street festival known to celebrate the vibrant LGBTQ+ community. The event features live music, food vendors, and activities, drawing in crowds of over 200,000 attendees each year.

The sponsorship encompassed brand ambassadors, promotional giveaways, festival stage branding and integration, as well as inclusion in a creative marketing campaign featuring content creation and collaboration with local influencers. The activation proved to be a significant opportunity for RYTHM to engage with the community and align itself with the values of Pride.