XSET X JBL

Fortnite prodigy and XSET talent, Clix, was chosen as the face and ambassador of JBL headphones. Spearheaded by XSET/Black Thread/Clark Collective, the creative direction and production of the campaign unfolded across JBL's digital platforms and at their flagship store in SOHO, New York.

XSET, a prominent gaming company, recently embarked on an innovative nationwide campaign, marking their first foray into external campaign creative marketing. The campaign's objective was to develop compelling creative to launch Clix as the face of JBL Audio, while authentically integrating XSET merchandise and branding.

We led a talented creative and production team, ensuring the campaign's success from conceptualization to execution. As project manager, we meticulously coordinated the pre-production phase, overseeing everything from brainstorming sessions to script development and casting. Post-production we diligently managing the editing process, refining the content to align with JBL’s brand identity and messaging.